The Quarantour
Stay At home - Be entertained.
After teasing a new album last June with screens from the new album cover, I continued to work with our friends at the agency CALLEN & Real Estate to get some buzz around the album release. Looking for some innovation ideas for 2020, I worked w/ friends at Unicorns & Unicorns concepted a web-AR based concert that would tease a few select songs from the upcoming album. As luck would have it - the production window coincided with the world going on hold during the COVID-19 outbreak and all tours were canceled.
Fortunately for us – we had a unique solution for their rabid fans to be able to still go to a Real Estate concert, just from the comfy, safe confines of their own couches. Instead of a scheduled live stream – we took it one step further. We allowed you to have a live concert whenever and wherever you wanted.
We live-recorded 6 full songs plus an encore in a secure studio against green screen, then created a live Web AR based experience using 8th Wall. Band and music fans were ecstatic.
Live site: www.realestatequarantour.com
Some Press: Rolling Stone , Brooklyn Vegan , Pitchfork