Social Stunts + Real Time Responses
The Oreo Tweet. It all kinda started there. Since that opportune tweet when the lights went out at SuperBowl XLVII - agencies across the nation spun up real-time response teams, news rooms and content studios. It was coming and social media already called for a better interaction between brands and fans. I have been lucky enough to orchestrate a few of these over the years - challenges, trends, made up holidays, brand moments - all fast acting/ break protocol / lawyers + creatives working together! Timelines shorten from 3 weeks to 3 days to 3 hours.
WFH(awaii) TikTok Challenge
Bubly + Hilton partnership to give folks a change for scenery
This included installing protocol, production efficiencies and fast acting briefings, as well as changing our perspective on how we do things. From shooting with iPhones & drones – as opposed to RED cameras and helicopters, we were able to move quickly and efficiently to take advantage of the moment. At it’s peak, we employed over 100 full time employees – strategist, creatives, data miners, Producers, coders – etc. Below is a sample of some of the work
Calendar Contextual Viral Videos... Here are some of our best... including our Valentine's Day Mustang Speed Dating Video...that got talked about on CNN!
Credits
Agency: GTB (Team Detroit)
Social Content/Live-Action( samples)
Production Co (Speed Therapy /Speed Dating/ Halloweeen Carwash/Focus RS) - THE WORK (dir. Chris Gruse)
Production Co. (Test Drive) - Big Block LA (dir. Josh & Vince)
Editorial / GFX - (multiples)- Cutters Studio, The Work, Lunar North, Territory Post
Mannequin Challenge
Memes!
From Color of Dresses, to Mannequin Challenge - we participate when we can.
Jurassic World Opening
Instagram Glory
Jurassic World Trailer debuts with a scene of Chris Park holding back a pack of Raptors... by end of day, we comped this.
Green Day RR Hall of Fame Speech
Tweets for Days
Green Day thanks Ford for making the best Tour van ever in their Rock & Roll Hall of Fame induction speech - next AM, next morning we respond with Dookie inspired van artwork, retweeted and promoted by band.