HANDS-FREE BROOKLYN: FOR RAY BAN + META

Was brought on my Translation, LLC (United Masters) to produce a celebrity-driven live event complete with new product demos and giveaways… in less than 6 weeks.

To introduce their V2 of the AI-Powered RayBan + Meta teamed up w/ Translation to create a hands free concert in Brooklyn, headlined by Busta Rhymes, Offset + Coi Leroy. The event also featured demo stations for folks to try out the new-glasses (“Hey Meta… take a photo”, Hey Meta - look at this and write me a hip hop lyric”) as well as complete onboarding from product specialists and locked phones (so everyone can use their glasses). The event was staffed by over 150 people, with multiple vendors and attended by close. to 1000 people in 4 hours.

My role was complete soup-to-nuts oversight on everything from invites, guest list, Product specialist coordination, mulitiple locations, product inventory, demo fabrications and technical testing, as well as putting on a 90 minute concert w/ 3 major acts.

Budget (w/ talent) surpassed 2.5m . (Event Budget: 1.7m).