Cutie Polluties - Liquid Death
ToYs to Educate & Entertain
From the warped brain of Callen & Liquid Death come Cutie Polluties! Plush toys that warn us about the dangers of single use plastic. There’s Wastey The Whale with an exploding gut, Trashy The Turtle with single-use straws stuffed in each nostril or Suffers the Seal with a protruding water bottle.
I was brought in to work with my friends at Callen to bring the Cuties to life. Starting with the dolls themselves - I tapped into the artists and crafts(wo)man at Standard Transmission - a great group in Brooklyn that specializes in handcrafted experiences you’ve seen in Macy’s windows and parade. In two short weeks we had proper prototypes, hand made dolls - with 100% biodegradable materials ready for the world to see.
We are in production now overseas (seriously). Full-filling orders by summer of 2021 - GET YOURS TODAY!
Not satisfied with just making toys - our friends needed a spot, but not spot - an homage to those 90’s toy commercials of our childhood.
Agency: Callen
Production/Edit: GHOST ROBOT
Director: Sally Tran
Music: Bombpops / Barking Owl
Press Coverage: AdAge Muse By Clio ShootOnline