Oculus - Ford Hub/WTC 

It all started when...NYC reopened a landmark

As one of the first 6 advertisers, Ford agreed to a 4 year contract to create and run digital OOH ads across 20 unique boards in the new WTC transit hub. These boards presented numerous production challenges, as well as a strategy for updates and unique creative. 

Partnering with Westfield & creative studio - Sibling Rivalry - we have been there standard bearer and benchmark of creativity in that space and have shown our work to over 600,000 commuters a day.  In 2 years since launch, we have created over 100 pieces of content, many of which were bespoke to the space. 

CREDITS:

Agency: GTB 

Production Co.: Sibling Rivalry (dir. Mikon Van Gastel, Joe Wright) 

This one was personal. Not only was I asked to lead it from a technical and production end, but as the one true New Yorker in the office the client looked to me for creative guidance on what would speak most to busy New Yorkers getting to work.  Ive included a photo on me checking on the boards because it was one of the prouder moments Ive had as a producer and New Yorker was seeing this space reopened. 

I even created this 360 Video of the Ford Hub itself