SuperBowl
For the digital portion of our 2014 Superbowl spot, I was in charge of creating online teasers as well as the internal (all Ford & Team Detroit) messaging videos with one of our celebrity talent - Rob Riggle.
As it goes - digital was given very little thought - so basically of these videos were shot in a few hours, in between takes of our SuperBowl spot.
There was barely a script. Rob loved it - and even the high priced director who was shooting the TVC came over and picked up a camera because of all the laughter we were creating.