A little bit of everything went into the reboot of one of Team Detroit's most successful & engaging programs - The Fiesta Movement.

Finding the right "agents" was not my job - building a social network for them to communicate with their "handlers", fans, get assignments, track their data, and check in - both on their phones and home computers - FOR A WHOLE YEAR- that was on me.

Partnered with both Undercurrent (RIP - sad face) and Free Association - we created a whole universe for these folks that was as intricate, yet clean on the public facing end, as it was on the back end - Thing of beauty that really can't be explained with words or pretty pictures - but take a look below and imagine.