Mustang Customizer

Designed to be Redesigned.

The Ford Mustang is a legend not just for its cool factor in the eye and the ride of the beholder, but in how the owner can make it their own through customization. This is our strategic distiction from the competition, and it allowed our digital product to become a platform, not an ephemoral campaign, which is amazing in my opinion. Since 2010, we have allowed people to to create custom Mustangs virtually on desktop, tablet, and of course mobile. And at times, fantasy has become reality and we surprised with their dream Mustang. The latest version is a complete revolution of the experience, replete with live rendered WebGL, personalized gifs, AR (augmented reality) within Google Streetview extentions, and now, merchandise featuring their designs. What began ingeniously with Firstborn, carried on by Red Interactive, and now Jam3, has proven that ideas are only as good as their execution, and that god is of course in the details. 

CREDITS: 

Agency: GTB (Team Detroit) 

Production Co. : Jam3

CASE STUDY  - Webby 2016 - Best Auto 

Feature Web GL

We noticed other WebGL car examples lacked real-life reflections.The core challenge was to deliver the most photorealistic 3d car ever without choking on performance. That meant a lot of research, testing, prototyping, and tweaking. The realism really shone once we nailed the subtleties like shadows and reflection.

We let users create elaborate fantasy cars featuring hundreds of aftermarket (or imagined) parts to make their dreams come to life.Then we let them drop them into their own driveways through the magic of Google Street View. For those with wilder imaginations, you could add ridiculous elements like a sea of kitty cats or an ocean of burgers. Why? Because kitty cats and burgers.

Yes, it could get goofy, but it answered some important consumer demands: the general public’s need to customize and share, and the Mustang enthusiast’s desire to tweak out every last nut and bolt.