In the Fall of 2014, I was asked to produce the relaunch the 2015 Mustang. The car would be revealed globally on Good Morning America, with everyone coming to Ford.com/Mustang2015 to check out the details and get their fill of car porn.
The social listening and respond advertising was produced live at Team Detroit's Content Studio. The effort was the first of time we used the Content Studio to it's full potential and it became the foundation for many future CS endeavors.
I led both site development and social content teams
Credits:
Agency: GTB (Team Detroit)
Site:
Production Co.: WeLikeSmall
Responses/Social Content
Producton Co.: The Park (dir. Scott Lange)
Production Co: The Audience
SITE:
LAUNCH DAY: