BUILT FORD TOUGH VR DRIVE

BUILT FORD TOUGH VR DRIVE IN @ SUPERBOWL LIVE

Created a VR experience as part of a "Drive In" Installation at this years 2019 Superbowl in Atlanta. Viewers were able to sit in our trucks and experience the "Road to the Superbowl" - a interactive, experiential journey complete with immersive sound, visuals and physical feedback.

Concepted, wrote, sold program to dealer network & produced the content they mimicked the journey that NFL teams take on the road to the SuperBowl.