One of the best projects I have ever produced all starts with this. Live -action, interactive video, parallax scrolling and free form animation. Pretty darn cool way to kick off an amazing bunch of content we produced in the spring of 2012.
Social Media campaigns have to have a good hub - and they don't always need to be a facebook page.
Here's the new DXMstories.com - redesigned by the team at Tribal DDB and BKWLD
Check out site for yourself: www.dxmstories.com
*site was updated in 2014 - but components of the original remain.
Credits:
Agency: Tribal DDB SF
Website
Production Co.: BUKWILD
Editorial - BEAST SF
Facebook App
Production Co. (interactive) BUKWILD
Production Co. (live-action) - Moxie Pictures (dir. Henry & Rel )
Editorial - BEAST SF
Original Site:
Updated Site:
Sip It Up - 1st Person Facebook Connect POV on the dreaded "Next Day"
For the Partnership for Drugfree America we were tasked with showing teens the dangers of Robotripping - a dangerous activity that involved binge drinking over the counter cough syrup.
Knowing that damaged reputations - both online and off, resonate extremely high with teens and millennials - we decided to play on that notion and heighten the fear that comes with the next day.
Coming on the heels (and inspired by) TakeThisLollipop - we decided to create an facebook connect, 1st person POV that would show teens what their facebook page might look like the day after Robotripping at a house party.
The results were scary...good.
Although the site has been decommissioned (just a splash page now - SipItUp.me,) below is a video capture of the experience - all names, photos, street address, music, text messages - etc - were dynamically entered based on your facebook profile.
Some Press -